Risk mitigation for kiosk relocation in station revitalization projects

Analysis of potential impacts on location identity and consumer behavior

Abstract

This study aims to analyze the potential risks of kiosk relocation in station revitalization projects on place identity and consumer behavior, as well as to propose appropriate mitigation strategies. The research employs a literature review method with a theoretical approach, focusing on concepts of area revitalization, place identity, consumer behavior, and micro-business dynamics. The findings indicate that kiosk relocation generates not only physical impacts but also triggers a crisis of place identity by disrupting consumers’ emotional attachments and spatial memories. Changes in mobility flows and spatial structures may alter consumption habits, reduce visit frequency, and eliminate spontaneous purchases that constitute a primary income source for small vendors. These conditions increase the socio-economic vulnerability of micro-enterprises. Therefore, effective mitigation strategies are required, including placing kiosks along main passenger routes, maintaining visual and symbolic continuity, providing transitional incentives, integrating digital promotion, and actively involving vendors in the planning process. This study highlights the importance of inclusive and sustainable revitalization approaches to ensure both spatial improvement and economic resilience.