Peran identifikasi risiko pasar dalam meningkatkan pertumbuhan penjualan UMKM ritel di Kabupaten Sidoarjo
Keywords:
Market risk identification, sales growth, retail SMES, Sidoarjo, qualitative studyAbstract
This study aims to analyze the process of market risk identification, its role in increasing sales growth, and supporting and inhibiting factors for retail SMEs in Sidoarjo Regency. A qualitative approach with a case study method was applied to 10 retail SMEs selected purposively. The results show that market risk identification is carried out through direct observation, communication with customers, social media monitoring, and business experience. This risk identification plays a role in strategic decisionmaking, product innovation, price optimization, and building customer loyalty. Supporting factors include strong business networks and technology access, while the main obstacles are limited capital, time, and digital knowledge. This study concludes that market risk identification—although conducted informally—is key to the sales growth of retail SMEs in Sidoarjo.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
