Peran tingkat kualitas pelayanan terhadap minat nasabah dalam memilih asuransi syariah

  • suryati suryati Program Studi Perbankan Syariah, Universitas Islam Negeri Maulana Malik Ibrahim Malang
Keywords: Service quality, customer interest, premiums, islamic insurance, role

Abstract

The aim of this research is to determine the role of service quality levels on customer interest in choosing sharia insurance. This research is quantitative research with a survey method. Good service quality greatly influences customer confidence in choosing sharia insurance products. In this study, all respondents chose sharia insurance companies with better service quality, even though the premiums offered were slightly higher. Thus, it can be seen that the quality of products provided by insurance companies is primarily responsible for the production of insurance products. Therefore, sharia insurance companies need to prioritize service quality as an important factor in retaining existing customers and attracting new customers.

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Published
2024-06-30
How to Cite
suryati, suryati. (2024). Peran tingkat kualitas pelayanan terhadap minat nasabah dalam memilih asuransi syariah. Maliki Interdisciplinary Journal, 2(6). Retrieved from http://urj.uin-malang.ac.id/index.php/mij/article/view/5412
Issue
Vol 2 No 6 (2024): JUNE
Section
Articles

Copyright (c) 2024 suryati suryati

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