Implementasi Public Relations (PR) dalam meningkatkan citra angkringan Kopi Songo Pitu Kota Malang di masa mendatang
Abstract
In an organization Public Relations (PR) is one of the important things, because PR is a practice that manages the dissemination of information between individuals and organizations. PR actors are obliged to provide information, convince, gain sympathy and arouse public interest in something. PR activities are considered to be able to build and improve the image and identity of a company or organization. PR in the business world must have innovations that can foster public interest and introduce them to various products and advantages in the culinary field. One of them is Songo Pitu angkringan which certainly has advantages in its products and facilities. The purpose of this writing is to implement PR practices at Songo Pitu angkringan in order to improve the image of angkringan in the future. This article provides a discussion regarding the urgency, role and practice of public relations (PR) which includes PR activities, obstacles faced and solutions provided. Having PR practices will certainly provide better service to customers. This will certainly build a sense of comfort and customer satisfaction with the services provided. So with this comfort and satisfaction, it can grow and improve the image of Songo Pitu angkringan.
Downloads
References
Anggraini, C., & Setyanto, Y. (2019). Peranan public relations dalam mempertahankan eksistensi ramayana. www.idx.co.id
Lestari, R. (2020). Strategi public relations warung kongkow pasar lama tangerang dalam meningkatkan brand awareness.
Rahayu, Y. S. (2013). Implementasi komunikasi pemasaran pada produk hasil olahan limbah botol plastik di Kota Malang. IQTISHODUNA
Sani Supriyanto, A. (2021). Pengaruh word of mouth dan promosi terhadap minat menabung anggota di KSPS BMT UGT Sidogiri cabang Pamekasan. Jurnal Tabarru’ : Islamic Banking and Finance, 4.
Sarah Luthfiyyah Pembimbing, N., & Firdaus, M. (2017). Implementasi public relations dalam membangun brand awareness aiesec universitas andalas sebagai organisasi kepemimpinan. In JOM FISIP (Vol. 4, Issue 2).
Wilujeng, I., & Febriani, E. (2021). Implementasi strategi public relations dalam (P4GN) pada generasi millennials (studi kasus pada badan narkotika nasional). 18, 143.
Copyright (c) 2023 Rosya Mawaddah Susanto
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
