Pengaruh kualitas layanan dan kualitas hubungan terhadap loyalitas nasabah dengan religiusitas sebagai moderasi
Studi kasus pada nasabah bank syariah indonesia kantor cabang pembantu (kcp) malang pasar besar
Abstract
This research uses quantitative research, the population in this research is customers of Bank Syariah Indonesia KCP Malang Pasar Besar. The sample in the study amounted to 68 respondents. Primary data was collected through distributing questionnaires via Google Form. This research uses an analysis tool (Partial Least Square) with the Smart-PLS application. The results of this research show that service quality and relationship quality do not have a significant effect on customer loyalty. Religiosity is not able to moderate the relationship between service quality and relationship quality on customer loyalty.
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References
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