Strategi pengembangan kreativitas media sosial di pondok pesantren salaf modern Banin Banat Al- Mubtadi-Ien

Abstract

The development of digital technology requires educational institutions, including Islamic boarding schools (pesantren), to adapt to the use of social media as a medium for communication, promotion, and institutional image building. Pondok Pesantren Salaf Modern Banin Banat Al-Mubtadi-Ien has social media accounts; however, they have not been actively managed due to limited skills of students and administrators in creating creative content. This study aims to analyze strategies for developing social media creativity through graphic design training as an effort to reactivate the pesantren’s social media. This research employed a descriptive qualitative approach with data collection techniques consisting of observation, interviews, and documentation. The research subjects included students and pesantren administrators involved in the graphic design training activities. The results indicate that graphic design training was able to improve visual skills, creativity, and students’ self-confidence in managing social media content. In addition, the training had a positive impact on increasing the activity of the pesantren’s social media through more structured, engaging, and value-based content aligned with pesantren principles. Therefore, graphic design training is an effective strategy for developing social media creativity and strengthening the institutional image of pesantren in the digital era.